😃 Founded in 1990 and successfully on the market since then
📌 based & rooted in Karlsruhe (Germany)
Our quality
🛒 large storage area with over 2.500m²
🔎 more than 100 high quality brands in our assortment
Our claim
📦 Fair prices, competent advice, fast delivery
🚚 Usually shipping within a few hours
How we became what we are
VELODROM was founded in 1990 by three "young savages", all of them passionate
two-wheelers. Two-wheelers because their love was all two-wheeled vehicles -
bicycles and motorcycles were their life, the sleeker the better. Our first
salesrooms were located in the center of Karlsruhe. Everything started in 1990
on 160 square meters of sales area.
VELODROM quickly established itself beyond the city limits as a competent and
knowledgeable contact in matters of bicycles and exclusive bike clothing. The
clientele was rather sporty oriented, everyday riders also strayed into the
store, but were not the main clientele. Word quickly got around that we could
fulfill even the most unusual wishes. In der „Apotheke“ – wie die Stammkunden
das VELODROM bald liebevoll titulierten – gab es einfach alles, was das Herz
eines Vollblutradfahrers begehrte:
Fashionable fancy bicycle clothing
Exclusive racing bikes
Mountain bikes for adrenaline junkies
Handmade carbon seatposts
Ultra stiff carbon aero wheelsets
Fancy pedal systems with carbon body and titanium axle
and much more
Specialize or expand
Unfortunately, you can't make a living on sporty ambitious cyclists and
fulfilling exclusive customer wishes alone. This is difficult even in a city
like Karlsruhe, where more and more people are switching from cars to bikes.
"Specialize or expand" was therefore the question. We decided in favor of
expansion in order to also attract the everyday cyclist as a new customer. So
folgte 2004 der Umzug an die Peripherie der Stadt in die Neureuter Straße. The
sales area was 650 square meters, more than four times as large, and there was
finally enough customer parking in front of the building.
Now the right bike could be offered for everyone:
City bikes and trekking bikes for the everyday cyclist
BMX and dirt bikes for children and teenagers
racing bikes, mountain bikes and cross bikes for the more sporty clientele
as well as
E-bikes and pedelecs for cyclists who prefer pedal assistance when
cycling.
The product range is rounded off by a large selection of bike clothing, bike
parts, bike accessories as well as outdoor and lifestyle products.
Our Velondo online shop
Always trying to keep up with the times, we opened our Velondo online store in
2013. The key to our success? Fair prices, competent advice and fast delivery.
Even if everything doesn't go according to plan, the customer may have ordered
something wrong or is looking for an unusual solution to his problem, we take
care until he is satisfied. Wir sind zwar rasant gewachsen, aber eines hat
sich nicht geändert – unser Teamgeist. „Einer für alle, alle für einen“ das
ist unser Motto. If someone drops out, then everyone pitches in. This welds us
together and makes a powerful team out of a group of different characters.
What we are also proud of
We don't throw away returned, used or damaged items or bicycles, but repair
and clean them and offer them on used-item platforms such as our own Pricio.de
platform. In this way, we consciously oppose a throwaway mentality that is
particularly widespread in online retail. In addition, we recycle our
cardboard boxes and also use boxes that we have received from our suppliers
for shipping to our customers.